Video Marketing for Roofers

Roofing is a competitive trade. Most homeowners hire the first credible roofer who shows up when they need one — and credible is the hard part. Photos help. Reviews help more. Short video, posted consistently, is what makes a roofer feel like the obvious choice before a homeowner ever picks up the phone.

But filming and editing video every week, on top of running a crew, is unrealistic for most roofing contractors. That is exactly what Lighthouse Digital Studio is built for.

Short-form video, made for roofers

We produce short, social-ready video content tailored to the roofing trade — the kind of clips that show your work, your team, and your reliability without you having to film anything yourself.

A typical month for a roofing client includes a mix of:

  • Job site progress clips — before, during, and after tear-offs and installs
  • Material walkthroughs — explaining the difference between shingle types or underlayments in plain English
  • Team and brand clips — your crew at work, your truck, your local presence
  • Customer trust content — quick framing of why homeowners pick the right roofer the first time

Posted consistently to TikTok, Instagram Reels, YouTube Shorts, and Facebook Reels — wherever your future customers already scroll.

Why most roofers struggle with this on their own

The roofers we talk to all know video matters. The problem is volume and consistency. You film one good clip on a job site, life gets busy, and three weeks go by. The algorithm rewards weekly. You cannot win the algorithm with monthly.

Hiring a videographer for each video is expensive — easily several hundred to a few thousand dollars per piece. A full marketing agency runs $1,500–$5,000+ a month and rarely focuses on the trades.

A done-for-you content service — what we do — sits between the two. Consistent video output, every week, for $149 to $499 a month, without you ever picking up a camera or opening editing software.

What you actually do

It is intentionally simple:

  1. We onboard you in one short call to understand your trade, your service area, and your jobs.
  2. We produce your content on a steady schedule.
  3. You post when it is ready, and keep doing roofing.

No film crews. No long-term contracts. Month-to-month plans so you can scale up when you want more visibility, or scale down during quieter seasons.

See real roofing examples

We have a full reel of roofing-specific content live on the site. Take a look at the roofing examples to see exactly what your monthly content could look like.

Plans built for contractors

Three monthly plans, transparent pricing, no surprises:

  • Visibility — $149/month. A consistent base of short-form content to start showing up.
  • Momentum — $299/month. More volume for roofers ready to build real local presence.
  • Dominance — $499/month. Our highest-output plan for roofers who want to own their market.

Every plan is done-for-you, built specifically for roofing contractors, with no long-term lock-in.

Ready to show up consistently?

Stop trying to be your own videographer between jobs. We will handle the content so you can handle the roofs.

See our plans · see the full comparison · get in touch